Lipton Ice Tea Bags Commercial: Brisk Iced Tea
07 Nov 2010
Lipton is a brand tea currently owned by Unilever.
Lipton was created at the end of the 19th century by Sir Thomas Lipton in Glasgow, Scotland. His enterprise soon flourished and he established a chain of grocers, first across Glasgow, then the rest of Scotland, until finally he had stores throughout Britain.
Under the slogan “direct from the tea gardens to the tea pot”, Lipton wanted to make tea a popular and approachable drink for everyone.
In 1929, the Lipton grocery retail business was one of the companies that merged with Home and Colonial Stores to form a food group with over 3,000 stores. The group traded as Home and Colonial Stores until 1961 when it took the name of Allied Stores.
Lipton’s became a supermarket chain focused on small towns, before Allied’s 1982 acquisition by Argyll Group: the supermarket business was rebranded as Presto during the 1980s.
Meanwhile, the Lipton tea business was acquired by consumer goods company Unilever in a number of separate transactions, starting with the purchase of the US and Canadian Lipton business in 1938 and completed in 1972 when Unilever bought the remainder of the global Lipton business.
In 1991, Unilever created a first joint venture with PepsiCo, the Pepsi Lipton Partnership, for the marketing of ready to drink (bottled and canned) teas in North America. this was followed by a second joint venture, Pepsi-Lipton International (PLI) in 2003, covering many non-US markets. PLI was expanded in September 2007 to include a number of large European markets. PepsiCo and Unilever each control 50% of the shares of these joint ventures.
Due to the 2008 Chinese milk scandal, food giant Unilever started recalling its Lipton milk tea powder in both Hong Kong and Macau on 30 September 2008. The tea powder which used Chinese milk powder as its raw ingredient was recalled after the company’s internal checks found traces of melamine in the powder.
Products target the mass market and are generally positioned in the middle of the price spectrum for tea. The company’s Lipton Institute of Tea researches tea’s various health and mental benefits, as well as tea growing, processing and tasting.
Like most branded teas, Lipton teas are a blend selected from many different plantations around the world, from well-known producing countries like India, Sri Lanka, Kenya, and China. Lipton Yellow Label is blended from as many as 20 different teas in specialized tasting rooms in seven regional hubs scattered all over the world.
Apart from black leaf teas (with the long-standing Lipton Yellow Label brand), the company also markets a large range of other varieties, both in leaf tea as well as ready-to-drink format. These include green teas, black flavoured teas, (herbal) infusions, Lipton Linea (a ‘slimming tea’) in Europe and Lipton Milk Tea in various Asian markets. Apart from Lipton Ice Tea, none of their products are available for retail in the UK as only caterers are supplied.
In a number of markets, including Japan, Russia and Australia, the company is advertising the benefits of theanine (which is naturally present in its teas), which is said to have psychoactive properties.
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And what the is a “Green berry?”
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